For any company or organization, the quality of its brand identity is a vital key to its success. Identifying, developing and communicating a company’s brand “personality” is a hallmark of Bruce Farr Creative’s multi-faceted, communications-related work. Creating and disseminating a compelling “story” about your company or organization can be a major factor in helping to refine its image in the marketplace. Bruce Farr Creative has accomplished this and more for a diverse number of businesses and organizations, helping them find their “voice” and reach their audiences effectively as well as economically. BFC brings to companies a fresh perspective that incorporates “story-sharing” as a means of creating brand appeal and interest in a novel and economical way.
Working directly with the companies, or with the advertising and marketing agencies hired to support them, Bruce Farr Creative has amassed an impressive body of successful work, developing creative campaigns to support fresh, compelling brand strategies. In doing so, BFC has formed lasting partnerships with such companies as Concord Servicing Corporation, Pearson Educational Publishing Group, the Vermont Country Store, FiberMark North America, Inc., SRG Services, Inc., and Parker Madison Dialog Marketing, to name just a few.